Costco and Corbis have teamed up to launch a new photo merchandising service called the Art & Image Gallery which will offer consumers access to more than 20,000 images from Corbis’ library to be printed on demand. In the past when these merchandising deals were made, contributors would receive a lump sum for a set print run. If they made this arrangement without first alerting their contributors, those photographers have a reason to be upset. However, I have been told that upon signing with Corbis, photographers could have opted out from allowing Corbis to include them as contributors to these deals. If a photographer knowingly agreed to Corbis’s terms, the only one they can be angry with is themselves.
According to Corbis, “This collaboration opens large new market opportunities that were previously unimaginable, and that will generate new, additional revenue exclusively for Corbis contributors.” Prices range from $1.49 -$8.99 for 8×10 to 12×18 standard prints; $9.99 to $24.99 for 16×20 and 20×30 poster size prints and boards and $29.99 to $99.99 for 8×10 to 24×32 high quality giclée canvas prints.
If you happen to be a Corbis contributor, I’d hold off on booking that trip to Paris with your newfound additional revenue. This is not to say that there won’t be some who may find this to be a genuine revenue stream. Costco has tens of millions of customers and there may be some photographers whose work really does resonate with the masses.
What surprises me though is why anyone would be shocked at anything that happens in the stock photo industry today. There once was a time when many photographers made a very good income from stock photography and to many it seemed like it would never end. Photographers, never really good at looking at the long term threw any and all images into stock libraries never really understanding the future ramifications. There was even a place for those images just sitting around in drawers collecting dust – the birth of Royalty Free which has since given birth to Microstock. When we talk about the demise of the stock industry it is not only Corbis and Getty that is to blame. Corbis is a privately owned company that since its inception has never turned a profit. They will always be looking for deals in the hopes they can generate revenue whenever and wherever they can. Imagine – over a billion dollars has been sunk into a company with no profit. Why? Getty, up until last year was a publicly traded corporation that would do anything to please its shareholders. The shrinking sales reports have been evident for years, yet photographers still willingly contribute their imagery allowing it to be consistently devalued.
It has always been somewhat popular among many photographers to demonize Mark Getty and his “Evil Empire”. There is a current thread on the members only forum of Editorial Photo entitled “New Low For Corbis”. Yesterday, someone suggested that Getty be changed to “Satan’s Stock Shots”. I responded to this post with the following:
“All Mark Getty did was be a businessman, while photographers were not. Neither Getty nor Gates could have accomplished anything without the express permission and greed of the photographers. Like Republicans, you killed your own golden goose. Why would anyone be surprised at anything that happens regarding stock imagery?”
I was asked by an EP Board member to edit my response and remove the remark about Republicans. I said I would rather delete the post entirely than remove that comment as I believe it to be true.
Getty and Corbis can and will do anything that is in their best interests. Nothing happens to you in business without your permission. Please – stop giving it.