October 2012

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HOW TO BE YOUR OWN BEST REP

Let’s face it. Now more than ever, there are way too many photographers and not enough reps. Many photographers believe that in order to be successful they must have representation. While a good agent can help to make a difference, there are no guarantees. Even with representation, the photographer must always take an active part in shaping and maintaining their careers. Join creative consultant Debra Weiss and guests for a frank and open discussion including topics such as the cost of having an agent, expectations—real and imaginary—from both sides of the table, how to get meetings and what to do once you’ve got them, getting the work you want, understanding negotiation and formulating a career plan. This program is geared toward any photographer, represented or not, who wants to have a better grasp on how to run their business more efficiently and effectively.

Andrea Kaye, VP of Art Production and photographer Reed Young will be joining me at 1:30 today at the Javits Center for this very informative program. 

Many thanks to my great panel yesterday that included photographer Erik Almas, agent Candace Gelman and creative director Kevin Jordan for their participation in HOW TO GET WORK FROM AD AGENCIES.

“We make the tools and services that allow people to feel human, get together, open up.” Rebecca Van Dyck, Head of Consumer Marketing at Facebook.

Quite a shock to learn that one not only needs permission to feel human, but they also need Facebook in order to do so. It kind of makes you wonder how it is we humans “felt” b.fb. (before Facebook). I can remember how I felt and I’m sure that it was a lot better.

Facebook announced today that it has reached a billion users. Personally, I prefer dinner parties of six or less, but that’s just me.  To commemorate this milestone, they have released a “film” – I wasn’t aware that films came in the form of a minute and a half commercial, but since I prefer dinner parties of six or less, I may be out of touch.

The “film” entitled “Things That Connect” from Portland, Oregon agency Wieden and Kennedy is a series of vignettes beginning with people in chairs  (okay, they have one up on Clint Eastwood), which then moves on to show us other means of people coming together through various modes of transportation and a sporting event.  All to remind us that we are not alone. With a billion users, you sure as hell aren’t.

The spot – oops – film while well executed  (and it should be coming form Wieden) would have been better served by eliminating the condescending voice-over.  As if it isn’t enough that large type spelling “doorbell”, “airplanes” and “bridges” was displayed when showing us a doorbell, airplane and bridge, I got the feeling  (as a  human of course) that they are addressing five year olds. For all I know, they are. But when I was five I never would have been spoken to in such a banal manner.

To view please visit here.