ADOBE – MUCH ADO ABOUT VERY LITTLE THAT CAN’T BE STOPPED

Last week, Adobe announced that they are moving to the Cloud. All of their Creative Suite products including Photoshop will be available via a monthly subscription only cloud based service called Adobe Creative Cloud. Apparently, this is causing a controversy. Some photographers seem to be very annoyed and even outraged that they will have to pay from $20.00 -$50.00 per month for a tool that is a vital component of their businesses. A recent article on photography review.com points out that this will actually be more cost effective. Over on APE, Rob Haggart has posted with a slightly inflammatory title “Does Adobe’s Sudden Shift to Subscription Only Unnecessarily Screw Photographers” (Way to keep that victimization thing going). As is usually the case, the comments run the gamut between lucidity and not.

I’m not seeing the downside here. Besides the cost effectiveness, updates and advancements can be delivered in a more timely manner, piracy will be reduced (theoretically) and that herd of “I own an iPhone, therefore I’m a photographer” might just get a bit thinner.

For all of those outraged, don’t be. You can’t stop this from happening. The bottom line here is that if you can’t pay $20.00 per month for something that is integral to your business, you should find something else to do with your life.