Debra Weiss Creative Consultant

May 6, 2025

2:00 pm — 4:00 pm EST via Zoom

Many photographers aspire to be represented. Makes sense. A good agent can theoretically take your career to another level. Most see representation as a sign of success believing it raises their status giving them an advantage over their competition.

Debra Weiss, Creative Consultant, Andrea Kaye, Executive integrated Producer and Special Guest Jen Jenkins, Founder/Agency Director, Giant Artists will present an honest and frank program on what representation can and can’t do for you.

Topics will include, but are not limited to:

What does it take to find representation?
When is the right time in your career to have an agent?
Realistic and unrealistic expectations from both parties
Is it really a partnership?
The cost of having an agent
Sustaining the relationship
All good things must come to an end. Or do they?

And more...

Access to the recorded session will be available for six weeks.

*Speakers are subject to change. Should there be an unexpected cancellation, every effort will be made to confirm another speaker of similar expertise. Feel free to reach out with any questions to dw@debraweiss.com

Fee: $100.00 - All major credit cards and PayPal Later accepted

View Terms and Conditions here.

First Tuesday

LEARN MORE ABOUT OUR GUESTS

Debra Weiss, Creative Consultant

A former agent for some of the top names in the business, a consultant for the former Black Book and CEO of APA National, Debra now primarily works with photographers one on one. She is called a “creative consultant” but what she really does is coach a photographer’s career as an artist and a business.

A lecturer and moderator, Debra has created several programs designed to educate and entertain including COPYRIGHT: KNOW IT OR BLOW IT, How 2 Get Work From Ad Agencies, How 2B Your Own Best Rep, Everyone’s a Photographer and SHOW & TELL: The Story Behind the Image, a multi course wine pairing dinner.

Debra reviews the portfolios of BFA, MFA and alumni students of ICP annually. She is also an independent curator and has served as curator for an internationally traveled exhibit of the Best of The International Photography Awards; HARAMBEE! (Come Together) at the Craft and Folk Art Museum in Los Angeles; a collection of images created by Pulitzer Prize and other award winning photojournalists exhibited in NYC and exhibitions of works by Scott Caan and Sara Terry for The Photo Independent Art Fair as well as curating for several participating photographers in the recently mounted Virtual Photo Independent, now in its second edition.

Andrea Kaye, Executive Art Producer,

Business Affairs Manager + Talent Consultant

After having worked as an Integrated Producer/Art Producer/Art Buyer at large New York advertising agencies including BBDO and McCann for over 25 years, Andrea is now a highly sought after Freelance Integrated Producer, Business Affairs Manager and Talent Consultant.

While on the inside of the industry Andrea was a strong voice and advocate for art production, helping transform the role, once known as art buying, into a more proactive, collaborative, and accountable member of the creative team.

Andrea was instrumental in the merger of her department with the Broadcast and Digital Production department, helping to create the agency’s first Integrated Production department. This union led to many exciting and unsettling changes in both departments and while at McCann became the SVP, Executive Integrated Producer.

Andrea is also a past member of the Art Production Committee of the American Association of Advertising Agencies (4A’s), the JEC (Joint Ethics Committee) and the Art Buyers Club.

Andrea has produced global shoots which have taken her around the world for clients such as ExxonMobil, MasterCard, Nikon, Verizon and The United States Army.

Jen Jenkins, Founder/ Agency Director, Giant Artists

Giant Artists is a production and management company designed for an ever-changing media landscape.

We represent a carefully curated mix of rising stars and established artists whose talent is complemented by their meaningful point of view. Based in New York and Los Angeles, we collaborate with clients worldwide.

Giant was founded in 2006 by Jen Jenkins. Jen began her career in music, managing bands and in the process crossing paths with the photographers assigned to shoot their publicity images and album art. A creative herself, she saw book potential in many of these photographers’ work and went on to spearhead a number of seminal music monographs.

From there, starting her own agency was a natural next step. In addition to guiding the careers of her artists, Jen has published numerous photo books. In 2020, she expanded into digital publishing with the quarterly online magazine Gigantic.

"I tried for a year to make it to Debra's How 2b your own best rep event and when I finally did, it surely did not disappoint. Debra's deep knowledge of the industry, network of experienced contacts, and strong opinion based on her history in the photo world made this weekend seminar truly stand out. You'll learn real world practices and insights that they can't possibly teach in school and the ability to have a dialogue with Debra's amazing network of Art Producers and Art Directors was invaluable. I highly recommend this event, and will be back again. Thanks so much Debra for sharing your knowledge with those who will benefit greatly."

– Dom Francis,
Photographer/Owner Giant Giants

"I’ve attended Deb Weiss’ “How To Be Your Own Best Rep” seminar at Photo Plus three times, and I can easily say that it was the most impactful, practical, and insightful seminar I’ve been to. While Deb is bold and brash, and not afraid to the industry dogma in general, the seminar provided me with very practical and actionable advice about marketing, bidding, creative calls, treatments, and insights into the ad industry in general. I have been lucky enough to work with amazing reps since 2010, but even still, I found this seminar to be extremely valuable. Sometimes it feels like the industry is shrouded in a veil of secrecy, and Deb does her best to help lift it."

– Mathieu Young

Photographer